Be The Voice of Perspective
Fear and uncertainty seem to be the feelings of the year. In times of crisis, the average person retreats away from risk and misses the opportunities in front of them. Fear clouds judgment and resolve. With capital markets in turmoil because of fear, people forget that there has been asset inflation in equities for quite some time now and the best time to buy is when prices and values are suppressed not inflated.
What does this have to do with you, communications, marketing, and dominating your corner of the business world? I'll tell you. Right now due to the coronavirus crisis, there has been a massive disruption in conferences, trade shows, and other related introduction events. People are looking for perspective now more than ever. They are searching for the voice of reason in how to move forward through the chaos.
You need to stay at the forefront of people's minds, and your access to personal interaction at conferences is currently off the table. Your only option is to remove doubt, fear, and uncertainty through digital mediums.
Companies like Zoom are pressing their advantage as the corporate world moves online for the time being. They're not slowing down they're stepping on the gas. How does your product better enable organizations to work through the disruption?
How are you shaping your content, communications, and marketing to give people perspective and remove doubt? How are you winning hearts and minds today? Now is the time to lead the way forward more than ever.