Standing Out Part 2 – Why Its Critical to Solve Your Organizations Positioning Identity Crisis

Designing a positioning strategy remains imperative in cultivating a market leading coveted brand. In our previous marketing brief we discussed positioning principals with parallel offerings. This brief will outline the development of a positioning strategy with specific examples to SaaS along demanded competitive vectors

Our mantra to our partners is built around the idea of being heard.  In a business environment where audiences are getting bombarded with choices and inundated with noise it’s difficult for organizations to be heard.

Designing a positioning strategy remains imperative in cultivating a market leading coveted brand. In our previous marketing brief we discussed positioning principals with parallel offerings.  This brief will outline the development of a positioning strategy with specific examples to SaaS along demanded competitive vectors.

HubSpot Landing Page (Source: HubSpot)

In software positioning goes far beyond branding, it amounts to first and foremost communicating your product capability adequately through content and prestige.

Imagine a world without conferences and trade shows imagine a world where higher ticket sales are continuously done through more direct and intimate engagements with greater costs imagine selling to an audience that perception is everything and a bad digital first impression could result in a closed door.  While the former is what we’ve experienced over the last year, the latter is going to be the primary medium of first engagement, software solutions need to position themselves completely on the basis of digital first.

 

Digital First Marketing needs to become your organizations first line of offense.  B2B sales need to adopt many of B2C marketing strategies, your solution maybe an investment for a business but you are still selling to people and a team.  Many of the same principals of appeal matter and apply.  A mature B2B Software organization’s likely can fit well into the general requirements of anRFP.  So where do your marketing efforts go from there?

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